Articles & blogs
Engaging and impactful copywritten content can elevate a brand, helping communicate its key messages and reach target audiences.
Our comprehensive approach to copy-based content includes desk research, stakeholder interviews, narrative alignment, medium selection, and, of course, expert storytelling through our team of experience writers.
Copy that exceeds spokesperson expectations can help to build credibility and ensure that critical messages are effectively communicated. We ensure all content is consistent with the brand tone of voice, reinforcing fundamental brand values and supporting brand recognition.
By creating copy that flows and resonates with target audiences, the brands we work with can establish themselves as thought leaders and drive business growth. And thanks to our integrated approach, our copy supports all aspects of comms strategy, from media relations to internal communications, to influencer engagement and impactful campaigns.
Social media
Social media is a critical tool for organisations seeking to engage with customers and drive business growth. It is an opportunity to fully own the narrative and share content in your unique brand tone of voice.
To maximise your brand’s impact on social media, we take a comprehensive approach which includes identifying the most effective channels for audiences and crafting content optimised for each, with clear, defined goals in mind.
Whether it’s organic social management or paid social advertising, every aspect of our social media management Is developed with business goals in mind, activated through engaging multimedia content which excites your audiences.
By leveraging our social media support, brands who work with us create meaningful connections with their target audience, build brand loyalty and establish themselves as leaders in their industry.
Whitepapers
To create impactful reports, it is essential to prioritise quality over quantity. Rather than creating lengthy, tedious reports, it is more effective to focus on generating valuable content.
For this purpose, organisations can develop “litepapers,” which are visually appealing, concise, and easy to comprehend. In comparison, integrating a complete visual design that includes infographics and graphics that can enhance the visual appeal of the report and make it more accessible to the audience.
Businesses should employ strategic report distribution to fulfil their goals, whether it be lead generation, building brand awareness, or boosting sales.
Email marketing
Building an effective email marketing campaign involves several critical steps, including database creation and cleansing, to ensure that your target audience is accurately defined.
Automation workflows can streamline the process and ensure that the messages are delivered in a timely and consistent manner.
Compelling copy and design are essential to capture the reader’s attention and drive them towards conversion. To achieve these goals, it’s vital to understand the preferences and behaviours of the audience and tailor the messaging to their interests and needs. By following these best practices, organisations can create email campaigns that are both engaging and effective, driving results and achieving their marketing goals.
Video
Creating compelling and engaging video content that resonates with a target audience is crucial for building a solid brand presence. From animations to talking heads and case studies, there are numerous types of content that can effectively communicate a message.
A dedicated team can help bring content ideas to life, ensuring high-quality production and impactful storytelling. Whether you’re looking to create video content for social media, podcasts for your website, or webinars for the industry, our skilled content team can work to develop a content strategy that fits the defined goals and resonates with a given audience across multiple channels.
Impactful storytelling across multiple channels is a powerful way to engage a diverse audience. By leveraging various platforms, brands can convey their message effectively, leaving a lasting impact. Tailoring the content strategy to different channels maximises reach, fosters brand loyalty, and drives meaningful engagement.
Podcasts
Creating a successful podcast is more than just pressing the record and speaking into a microphone. And our team can work with you to develop a podcast strategy that fits your brand and goals.
From designing the podcast purpose, brand, format and production process, through to sourcing hosts, guests, and influencers, and ultimately managing pre-interviews, episode recordings, sound engineering, and publications, we can help your brand create a captivating podcast that resonates with your audience.
With our support, your podcast will secure the attention of your audience and establish your brand as a thought leader in your industry. Thanks to our integrated approach, our PR and marketing efforts can be focused on your new podcast to ensure it builds an audience from day one.
Graphic Design
Utilising data visualisation is a powerful technique that can effectively simplify detailed information into easy-to-comprehend and engaging material. The Monarchs employ extensive research and data analysis to craft visually striking graphics that precisely convey a specific message.
Optimising data storytelling for omnichannel placement is crucial. The Monarchs tailor their data-driven content to various platforms, utilising visually compelling graphics to effectively communicate a message. This approach ensures their data stories resonate with the target audience across multiple channels.
Web development
Creating compelling and informative content requires a clear content strategy and editorial support.
Incorporating a guest writer program can also be beneficial, bringing fresh perspectives and broadening the reach of the content. By taking charge of its publishing, a brand can boost its brand awareness and enhance engagement with its audience on a regular basis.
